2010 March « Nick St.John | Professional Fan

Archive for March, 2010

- Small Horse on the Horizon

March 30th, 2010
Posted in Small Horse . Web Strategies
By Nick St.John

From your side of the mountain, our Small Horse brand is slowly but surely creeping over the horizon and coming into view. A couple more tasks checked off my to-do list including the launch of our website, www.small-horse.com. The objective was to design a sleek site explaining our services and our unique approach to network [ READ MORE ]

- Developing Fans and the GWG

March 11th, 2010
Posted in Fan Development . Idaho Steelheads Hockey Club . Strategy
By Nick St.John

One of my favorite marketing subjects… LOYALTY! It’s the game-winning-goal (GWG) for every marketer in every business. In the world of pro hockey we call it fan development, but the concept isn’t exclusive to sports. Every business needs fans. Every business plan should include ways to create them, inspire them and develop them! A short [ READ MORE ]

- Two Reasons I’m Stoked It’s March

March 3rd, 2010
Posted in Database Marketing . Fan Development . Idaho Steelheads Hockey Club . Permission Marketing . Strategy
By Nick St.John

Honestly, I’m not a big fan of January or February. After the holidays it takes me a couple months to shake the P.P.D. (post-party-depression). On top of that, I start getting bored with the cold weather and the regular season. Two reasons I’m stoked it’s March: 1) The playoffs are just a month away and the [ READ MORE ]

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My name is Nick St.John and I'm the Marketing Director for the Idaho Steelheads hockey club (ECHL) and Qwest Arena in Boise, Idaho.

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