Permission marketing at work in minor league sports

Honestly, I’m not a big fan of January or February. After the holidays it takes me a couple months to shake the P.P.D. (post-party-depression). On top of that, I start getting bored with the cold weather and the regular season.

Two reasons I’m stoked it’s March:

1) The playoffs are just a month away and the Steelheads have a great chance of locking up the top seed and with it, a first-round bye.

2) Mid-month I’ll be touring a few classrooms and discussing a couple of my favorite topics. We’ll chat about fan development and loyalty with the high schoolers.  On the college campus the focus will be on permission campaigns, internet strategies and database marketing. 

Over the next couple of weeks I’ll post excerpts from both lectures here at www.profan40.com. Come back and add your thoughts!