2010 August « Nick St.John | Professional Fan

Archive for August, 2010

- Steelheads ’10-’11 Ad Campaign Teaser

August 11th, 2010
Posted in Advertising . Branding . Idaho Steelheads Hockey Club
By Nick St.John

We’re a little over two months out from the start of the 2010-2011 hockey season. Our list of offseason objectives is lengthy – and at times – rather daunting. Here are a few items on our Idaho Steelheads “To Do” List: A new advertising campaign A new database/data-share joint project with The Grove Hotel and [ READ MORE ]

- Fans First: Retention vs Acquisition

August 2nd, 2010
Posted in Fans First . Idaho Steelheads Hockey Club . Promotions . Strategy
By Nick St.John

Retention versus acquisition… I like to think I’m pretty well grounded in the realities of both. When it comes to breaking up my workday however, I’d have to say I spend the majority of hours developing strategies around acquisition – on trial through advertising, web, promotions, etc. This season I’m challenging myself to put forth [ READ MORE ]

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My name is Nick St.John and I'm the Marketing Director for the Idaho Steelheads hockey club (ECHL) and Qwest Arena in Boise, Idaho.

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Coaching search progresses smoothly May 23, 2012
Fort Wayne, Evansville join ECHL May 17, 2012
Former bench boss set to battle for Memorial Cup title May 15, 2012

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