Author Archive

- Steelheads ’10-’11 Ad Campaign Teaser

We’re a little over two months out from the start of the 2010-2011 hockey season. Our list of offseason objectives is lengthy – and at times – rather daunting. Here are a few items on our Idaho Steelheads “To Do” List: A new advertising campaign A new database/data-share joint project with The Grove Hotel and [ READ MORE ]

- Fans First: Retention vs Acquisition

Retention versus acquisition… I like to think I’m pretty well grounded in the realities of both. When it comes to breaking up my workday however, I’d have to say I spend the majority of hours developing strategies around acquisition – on trial through advertising, web, promotions, etc. This season I’m challenging myself to put forth [ READ MORE ]

- Great Websites Win Championships

About four seasons ago we embarked on the strategic vision of making idahosteelheads.com our hub for all things Steelheads. To help get us from where we were to where we wanted to be, we teamed up with Drake Cooper, a local marketing firm with a very creative and talented interactive / web development team.   We [ READ MORE ]

- A Fan is Born! Bringing Pro Lacrosse to Boise

This past weekend was my oldest boy’s birthday. After the oversized inflatable hockey game concluded — but before we broke out the pizza and presents — we watched Sandon hand out his four plastic lacrosse sticks to three of his little friends. Then watched as he conducted a brief clinic on the correct way to [ READ MORE ]

- Where Good Ideas Go To Die; Steelheads in a Hole

Man how life has changed since our boys came along. One such change has been the entertainment/media we choose to consume. Six years ago my favorite movie was Braveheart. Today, probably Kung Fu Panda! Just recently we had a movie night and popped in Madagascar 2: Escape 2 Africa. Several scenes had me laughing out loud. [ READ MORE ]

- Most Wonderful Time of the Year

Last night was a great hockey night!  Actually… it’s been a great hockey week. Let me set it up. There are two things guaranteed to get fans fired up at a Steelheads hockey game. I’m not talking about goals and fights; two “sure thing” promotions. The first is a chance to catch a free t-shirt… [ READ MORE ]

- What’s In It For Me? Marketing

In my last entry I compared growing an audience to growing a garden. In this entry I want to share a strategy for addressing the “how?”  Specifically, how did we plan to grow our database of subscribers for the Steelheads Series Preview Newsletter? This season’s approach was something we’ll call WIIFM marketing, or “what’s in [ READ MORE ]

- Can You Make A Salad?

Imagine you’ve invited your boss over to your house for a casual dinner. The event has been on your social calendar for several weeks, giving you plenty of time to plan and prepare a great meal.  After exchanging greetings, your boss surveys the spread and asks, “Could you throw together a salad?” Regretting you hadn’t [ READ MORE ]

- Small Horse on the Horizon

From your side of the mountain, our Small Horse brand is slowly but surely creeping over the horizon and coming into view.  A couple more tasks checked off my to-do list including the launch of our website, www.small-horse.com. The objective was to design a sleek site explaining our services and our unique approach to network [ READ MORE ]

- Developing Fans and the GWG

One of my favorite marketing subjects…  LOYALTY! It’s the game-winning-goal (GWG) for every marketer in every business. In the world of pro hockey we call it fan development, but the concept isn’t exclusive to sports. Every business needs fans. Every business plan should include ways to create them, inspire them and develop them! A short [ READ MORE ]

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