Author Archive

- Two Reasons I’m Stoked It’s March

Honestly, I’m not a big fan of January or February. After the holidays it takes me a couple months to shake the P.P.D. (post-party-depression). On top of that, I start getting bored with the cold weather and the regular season. Two reasons I’m stoked it’s March: 1) The playoffs are just a month away and the [ READ MORE ]

- Brand Profiling: A Quick Thought about Database Marketing

Hey sellers, I’m looking to buy. Got anything? If yes, how do you plan to tell me about it? How much money can you afford to waste trying? The first marketing book I read after finishing college was titled Brand Warfare: 10 Rules for Building the Killer Brand. In its early chapters, author David D’Alessandro [ READ MORE ]

- Congratulations… It’s a Brand! Small Horse Launches

As an idea guy, there are few things I find as fulfilling and exciting as birthing a brand. The entire process seriously geeks me up!  Like a proud new dad with his newborn’s picture in hand, today’s entry is my attempt to share this experience with anyone and everyone who shows the slightest bit of [ READ MORE ]

Be the Hero: 52-Minutes from Concept to Completion

It was an ordinary Tuesday afternoon with a little over sixty-minutes before the second period of a five-day work week expired. The phone rang. “Help?” whispered the voice on the other end of the line. It was Liane Eastman, the Director of Sales and Marketing for the Grove Hotel. “I need an ad for one [ READ MORE ]

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