Archive for the ‘ Advertising ’ Category

- Steelheads ’10-’11 Ad Campaign Teaser

We’re a little over two months out from the start of the 2010-2011 hockey season. Our list of offseason objectives is lengthy – and at times – rather daunting. Here are a few items on our Idaho Steelheads “To Do” List: A new advertising campaign A new database/data-share joint project with The Grove Hotel and [ READ MORE ]

- What’s In It For Me? Marketing

In my last entry I compared growing an audience to growing a garden. In this entry I want to share a strategy for addressing the “how?”  Specifically, how did we plan to grow our database of subscribers for the Steelheads Series Preview Newsletter? This season’s approach was something we’ll call WIIFM marketing, or “what’s in [ READ MORE ]

- Can You Make A Salad?

Imagine you’ve invited your boss over to your house for a casual dinner. The event has been on your social calendar for several weeks, giving you plenty of time to plan and prepare a great meal.  After exchanging greetings, your boss surveys the spread and asks, “Could you throw together a salad?” Regretting you hadn’t [ READ MORE ]

Be the Hero: 52-Minutes from Concept to Completion

It was an ordinary Tuesday afternoon with a little over sixty-minutes before the second period of a five-day work week expired. The phone rang. “Help?” whispered the voice on the other end of the line. It was Liane Eastman, the Director of Sales and Marketing for the Grove Hotel. “I need an ad for one [ READ MORE ]

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