Archive for the ‘ Branding ’ Category

- Steelheads ’10-’11 Ad Campaign Teaser

We’re a little over two months out from the start of the 2010-2011 hockey season. Our list of offseason objectives is lengthy – and at times – rather daunting. Here are a few items on our Idaho Steelheads “To Do” List: A new advertising campaign A new database/data-share joint project with The Grove Hotel and [ READ MORE ]

- Can You Make A Salad?

Imagine you’ve invited your boss over to your house for a casual dinner. The event has been on your social calendar for several weeks, giving you plenty of time to plan and prepare a great meal.  After exchanging greetings, your boss surveys the spread and asks, “Could you throw together a salad?” Regretting you hadn’t [ READ MORE ]

- Brand Profiling: A Quick Thought about Database Marketing

Hey sellers, I’m looking to buy. Got anything? If yes, how do you plan to tell me about it? How much money can you afford to waste trying? The first marketing book I read after finishing college was titled Brand Warfare: 10 Rules for Building the Killer Brand. In its early chapters, author David D’Alessandro [ READ MORE ]

- Congratulations… It’s a Brand! Small Horse Launches

As an idea guy, there are few things I find as fulfilling and exciting as birthing a brand. The entire process seriously geeks me up!  Like a proud new dad with his newborn’s picture in hand, today’s entry is my attempt to share this experience with anyone and everyone who shows the slightest bit of [ READ MORE ]

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