Archive for the ‘ Strategy ’ Category

- Fans First: Retention vs Acquisition

Retention versus acquisition… I like to think I’m pretty well grounded in the realities of both. When it comes to breaking up my workday however, I’d have to say I spend the majority of hours developing strategies around acquisition – on trial through advertising, web, promotions, etc. This season I’m challenging myself to put forth [ READ MORE ]

- Developing Fans and the GWG

One of my favorite marketing subjects…  LOYALTY! It’s the game-winning-goal (GWG) for every marketer in every business. In the world of pro hockey we call it fan development, but the concept isn’t exclusive to sports. Every business needs fans. Every business plan should include ways to create them, inspire them and develop them! A short [ READ MORE ]

- Two Reasons I’m Stoked It’s March

Honestly, I’m not a big fan of January or February. After the holidays it takes me a couple months to shake the P.P.D. (post-party-depression). On top of that, I start getting bored with the cold weather and the regular season. Two reasons I’m stoked it’s March: 1) The playoffs are just a month away and the [ READ MORE ]

- Brand Profiling: A Quick Thought about Database Marketing

Hey sellers, I’m looking to buy. Got anything? If yes, how do you plan to tell me about it? How much money can you afford to waste trying? The first marketing book I read after finishing college was titled Brand Warfare: 10 Rules for Building the Killer Brand. In its early chapters, author David D’Alessandro [ READ MORE ]

- Congratulations… It’s a Brand! Small Horse Launches

As an idea guy, there are few things I find as fulfilling and exciting as birthing a brand. The entire process seriously geeks me up!  Like a proud new dad with his newborn’s picture in hand, today’s entry is my attempt to share this experience with anyone and everyone who shows the slightest bit of [ READ MORE ]

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