Posts Tagged ‘ Idaho Steelheads Hockey ’

- Fans First: Retention vs Acquisition

Retention versus acquisition… I like to think I’m pretty well grounded in the realities of both. When it comes to breaking up my workday however, I’d have to say I spend the majority of hours developing strategies around acquisition – on trial through advertising, web, promotions, etc. This season I’m challenging myself to put forth [ READ MORE ]

- Great Websites Win Championships

About four seasons ago we embarked on the strategic vision of making idahosteelheads.com our hub for all things Steelheads. To help get us from where we were to where we wanted to be, we teamed up with Drake Cooper, a local marketing firm with a very creative and talented interactive / web development team.   We [ READ MORE ]

- What’s In It For Me? Marketing

In my last entry I compared growing an audience to growing a garden. In this entry I want to share a strategy for addressing the “how?”  Specifically, how did we plan to grow our database of subscribers for the Steelheads Series Preview Newsletter? This season’s approach was something we’ll call WIIFM marketing, or “what’s in [ READ MORE ]

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